WRT 150 FILM PSA LECTURE NOTES - aaron j. hall

FILM PSA GUIDELINES

MEDIUM IN THE MESSAGE - -The medium is the message is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

FILM: is the best way to do a PSA. Film is far better than print. Reading a PSA is active. Watching is passive. But if the message is compelling then the viewer becomes active as well. You must involve viewer.

THINGS TO CONSIDER

FILM METHOD: what is your budget. Find your setting. Use lighting to your advantage. Minimalistic camera movement (NO SHAKY CAM). Be aware of background action. Don’t distract your viewer.

IDEA - Your idea must be powerful.

SIMPLICITY- one sentence test. Or even a fragment.

MINIMALISM- in film technique.

TYPED MESSAGE vs SPOKEN WORD

-This is a CRUCIAL DECISION (Use either/or because it is tough in an editing sense to combine them)

DON’T OVERWHELM THE VIEWER! TOO MUCH IS BAD

TIME - 30 SECS TO 2MIN

MUSIC - Use film soundtracks or ambient music. No vocals.

****YOUTUBE VIDEOS****

President Obama - “The More You Know” NBC PSA

One Take. No Cuts. Slight zoom at the end and we have a logo.

Animoto - you can do this one with Sherry’s link …

ELEMENTARY SCHOOL -- STUDENT PSA POLLUTION VIDEO. Not a good song.

Anorexia PSA- Okay, but too long, too cheesy, too much of the same theme. The viewer shouldn’t know what to expect.

Bristol Palin’s PAUSE- Great editing, but mixed message? What does it mean?

Don’t make your viewer jealous of you.

Don’t condemn the viewer … condemn yourself … or just inform and CALL TO ACTION

MODEL YOUR PSA AFTER THESE:

Rob Bell - Chairs - Stats with Talking

Make Dirty Water Clean -- 20Liters

Charity Water - Jennifer Connelly - No talking simple message.

Other Water one - 30 secs.

SOUND: Speechless VIDEOS TV / REMEMBER Hollywood Writers Strike of 2008

Woody Allen … Speechless Hollywood video

HUMOR: The Office PSA’s vs CBS Cares “Family Jewels” Valentines Day (only 15 secs) shock ending

Paraphrasing: The Skill No Ones Been Really Taught

As time has gone and I've worked with regular students and Cite Right students, I've realized there is a major skill that many people do not realize they have not perfected: paraphrasing. When you open up the APA manual to the section about paraphrasing, all you'll see is a small paragraph--it may be the smallest part in the entire manual. Until I looked through the Chicago Style manual, I had not seen an example of paraphrasing that broke down what is and what isn't paraphrasing. Because the main purpose of Cite Right is to discuss ways to cite correctly and to not commit plagiarism, the topic of paraphrasing is something that is discussed at length. During these discussions, I've found that most of these students do not entirely know what constitutes paraphrasing. Now, this isn't that surprising since these particular students are in the program for plagiarism; however, as I've become more aware of this problem, I've transferred this towards normal Writing Center sessions. In the past few weeks, I have asked multiple students about paraphrasing. If a sentence is cited without quotes, I'll ask them if it's paraphrased. Most times he/she will say that it is, but as I continue on, I usually become more and more suspicious that this student does not know how to correctly paraphrase. As the conversation continues, I'll ask the student on what they believe paraphrasing constitutes and maybe how they do it. By opening up this dialogue, I've found out that a good few of my clients do not know how to paraphrase correctly. At this point, the session turns into a discussion on how to paraphrase. I even had one student come back the very next day to have me look over her paraphrasing to make sure she was doing it right. Something I've been telling students to make them feel more comfortable with the conversation is that it's a skill that no ones really been taught. Personally, I don't remember a teacher ever going over what constitutes good paraphrasing, and most of my clients don't either. Because of my work with the Cite Right program, I've become especially careful with possible plagiarism within students papers, especially unintended plagiarism. During the session I'll give examples of what constitutes good paraphrasing and then tell the client that if he/she feels unsure, to read the sentence or passage and look away and restate what they read. I'm finding now that I've begun to really focus on this, many of my clients have benefited from a conversation about paraphrasing and what constitutes plagiarism. During the discussions with the students in Cite Right, I realized that many people do not know what plagiarism is--and this is not unique among Cite Right students. This conversation within an appointment I think can be beneficial for all types of students. Because we are administering the Cite Right program, I think it is our duty to especially warn students against plagiarism and do everything in our power to help them to not even accidentally do it. Since I've found this technique to be so beneficial to so many students, I will continue to mention the skill of paraphrasing when citing and try to open up a dialogue with all students willing to discuss what they think it means and what it really is.

Breathe Life Back Into Our Podcasts

Believe it or not everyone but people are saying "we enjoyed the first podcast, 'Comma Drama', but where are the rest?"

To continue using technology in a proactive way and gain more recognition from the community on our innovative approaches to reach out, we are asking for ideas and even your time in helping script, read, act, videotape or edit both new podcasts and you-tube videos.

To generate some ideas and start the ball rolling I have thought of a few ideas I would love to see bloom!

Podcast

*What do students want from us?

1. Describe what the writing center does

2. Obtain a few common concerns from the "hope to accomplish" section of the session log

3. Interview a few students about their experience before/after

4. Interview a few consultants

5. Bridge the student expectation of a "grammar and spelling check" to generating ideas about his/her writing process.

*Chicago/Turabian Style

1. What's the difference?

2. What one should I use?

3. What are some good resources?

Youtube

*How to format title pages and headers for APA

How to add footnotes for Chicago

Other paper formatting issues

What ideas or suggestions would you like to see added to our technology of products?

-Genevieve