Oakland University Writing Center's Blog, a space where administrators, consultants, and interested community members can share our craft and and examine the challenges facing writers, writing consultants, and writing teachers.
Wednesday, April 6, 2011
Winter Semester 2011 Wrap Up
Monday, March 21, 2011
WRT 150 FILM PSA LECTURE NOTES - aaron j. hall
FILM PSA GUIDELINES
MEDIUM IN THE MESSAGE - -The medium is the message is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
FILM: is the best way to do a PSA. Film is far better than print. Reading a PSA is active. Watching is passive. But if the message is compelling then the viewer becomes active as well. You must involve viewer.
THINGS TO CONSIDER
FILM METHOD: what is your budget. Find your setting. Use lighting to your advantage. Minimalistic camera movement (NO SHAKY CAM). Be aware of background action. Don’t distract your viewer.
IDEA - Your idea must be powerful.
SIMPLICITY- one sentence test. Or even a fragment.
MINIMALISM- in film technique.
TYPED MESSAGE vs SPOKEN WORD
-This is a CRUCIAL DECISION (Use either/or because it is tough in an editing sense to combine them)
DON’T OVERWHELM THE VIEWER! TOO MUCH IS BAD
TIME - 30 SECS TO 2MIN
MUSIC - Use film soundtracks or ambient music. No vocals.
****YOUTUBE VIDEOS****
President Obama - “The More You Know” NBC PSA
One Take. No Cuts. Slight zoom at the end and we have a logo.
Animoto - you can do this one with Sherry’s link …
ELEMENTARY SCHOOL -- STUDENT PSA POLLUTION VIDEO. Not a good song.
Anorexia PSA- Okay, but too long, too cheesy, too much of the same theme. The viewer shouldn’t know what to expect.
Bristol Palin’s PAUSE- Great editing, but mixed message? What does it mean?
Don’t make your viewer jealous of you.
Don’t condemn the viewer … condemn yourself … or just inform and CALL TO ACTION
MODEL YOUR PSA AFTER THESE:
Rob Bell - Chairs - Stats with Talking
Make Dirty Water Clean -- 20Liters
Charity Water - Jennifer Connelly - No talking simple message.
Other Water one - 30 secs.
SOUND: Speechless VIDEOS TV / REMEMBER Hollywood Writers Strike of 2008
Woody Allen … Speechless Hollywood video
HUMOR: The Office PSA’s vs CBS Cares “Family Jewels” Valentines Day (only 15 secs) shock ending